Stürup published his first artist book wile being a student at The Royal Danish Academy of Fine Arts in 1994.
Most of the books on Fluens Forlag are home made, usually printed on a laser printer.
The name Fluens Forlag (The Fly's Publishing) was choose realising this would be a very small publishing house
coupled with the fascination of animals used in publishing,
such as Penguin Books, the Pocket Books kangaroo logo, in Denmark Trane (Crane) bøger,
the fly seemed appropriate, a small creature sitting watching it all unfold.